While a fully optimized site will play a large role in helping you reach new people and generate more revenue, it is not enough on its own. Off-page SEO is just as important as on-page SEO, as it makes it easy for people to not only find your site but also find the exact page on your site that will meet their needs and make them want to do business with you. Off-page SEO compliments your on-page SEO; together, both forms of optimization increase your page ranking and help you get listed on the first page of relevant Google search engine results.
Off-page SEO promotes your name to your target audience. As studies have shown time and again, the more people hear about you, the more likely they are to trust you, especially if they are doing business with you for the first time. Optimizing your site using website other than your own creates name recognition which in turn boosts your search engine standing. The more people come to your site, the more Google recognizes your site as an authority in its field, thus increasing your search engine ranking.
Getting Down to Business
There are many ways you can optimize your site without working directly on your site. Perhaps the most popular off-page SEO method is to use social media to point people back to your website. While we do not do social media management, we can work with you to help you identify which social media networks would work best for your business. We can then help you optimize the content on these networks to ensure that you are getting maximum benefit from your existing posts, images and videos. We can also work with you to develop content ideas that will maximize your social media usage, boosting your site’s ranking and getting more customers in one shot.
We also submit your site to relevant search engines and directories. However, we never use automatic submission services that simply submit your website to any given of relevant or irrelevant directories. Such services are ineffective at best and can even be counterproductive as they place your site’s link on pages that have nothing to do with your site and what it offers. Instead, we work with you to determine which directories are most relevant to your business, be they niche industry directories, local directories for a particular city or state or a combination of both. We then target only the right directories to ensure that your site is easy to find across the web, not only on Google.
Another aspect of off-page SEO that we specialize in is content creation. A company blog is one of the best ways to promote your site, as it enables you to show your expertise in your field, points people back to your goods and/or services and creates the content you need to boost your standing in Google. It is not hard to start a blog, as there are many free and effective blogging services to choose from. We increase your blog’s potential by ensuring that it is fully optimized using HTML code and creating content on a regular basis that will attract readers to your pages and from there back to your website.
We also create and disseminate press releases. These can be done as often as you like — when you release a new product, complete a study relevant to your field or win an award in your industry. We ensure that all press releases are written in a professional manner and include targeted keywords that will boost your website’s standing. These press releases not only make it easy for potential customers to find you but also appeal to business partners who will see the potential in what you are selling.
Off-page SEO is an integral part of optimizing your site for search engines. While a fully optimized site can work wonders, the best sites are always connected with other sites via off-page optimization. We at San Antonio SEO take pride in learning about your field, creating engaging off-page content and pointing people back to your business. The results may take some time to come in but are always worth it.
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